Nomad Running Co. is a boutique running brand and e-commerce shop who approached us in the late summer of 2017 for branding work and an initial buildout of their website.

We were tasked with developing branding reflective of Nomad’s roots on the track. We used a font reflective of that, and matched the coloration to the terracotta brick red often seen on world-class outdoor tracks. Bright visual of the outdoors with greens and blues really allow this coloration to shine.